One of the biggest problems people face when it comes to tackling Pinterest is feeling overwhelmed. Businesses know that it can be an incredible tool for driving new customers to their site but have no clue how to use it, and worse still, they hand it to their social media team who treat it in the same way as Instagram.
Remember Pinterest is not social media, it’s a search engine and if you want to use it as a business marketing tool, you need to start viewing it like this. Don’t treat it the same way as all the other social media platforms – do learn how to use it properly so you can get the best return on your time.
In fact, if used properly, Pinterest is going to be your biggest referrer of traffic, often beating Google, but always coming above other ‘social’ platforms.
If you’re concerned you don’t have enough time in the week to tackle a new skill, let me reassure you that with a few hours investment learning how to use it, and another few to tweak your setup, you’ll be killing Pinterest with just one hour of work a week. And here’s how:
Pin Quality over Quantity:
Many people believe they’re going to have to pin 50, 100 or even 150 pins per day to see any kind of good result. Absolutely not true. You will get the best results pinning between 10 and 30 pins each day. Pinterest themselves have recommended that we pin no more than 50 pins per day, so all that effort really isn’t necessary. With some of my client’s account we actually reduce the number of pins we send out each day and see an increase in their traffic as a result.
Consistency is Key:
I think we’d all agree that this makes perfect sense, and we’re used to a consistent approach giving good results on many different social media platforms. Pinterest is no difference in this. You’ll be rewarded with traffic to your website when you pin a small number of quality pins each and every day. If you’ve decided to send out 20 pins a day, or 140 a week, don’t go for it over a few weeks and then forget about it for a month. Pinterest wants you to be in it for the long game; and it rewards those that regularly and consistently send out quality content.
Prioritise Your Own Content:
To see a good number of clicks to your site you’ll need to send out 70% or 80% of your own pins each day. So that’s 7 or 8 pins from your website of the 10 that you pin each day. If you’re pinning 20 then 14-16 need to be yours. It can be a shock to know you need to find this much content each day, but it’s actually straightforward to build a strategy around this idea, and much easier than you think. Just have the right number of boards, and pin your images to multiple boards over a period of time. Board planning is key to making this strategy work, so that’s why you’ll need to spend a few hours ensuring you have the correct board setup.
Schedule Whilst you Sleep:
So you know you need to send out at least 70 pins per week (10 per day) and 56 of these are going to be your own pins which you’ve created and which direct traffic back to your website. They may be the same pin, pinned to multiple boards, but that’s fine, we’re just going to make sure that they are spread at least one day apart. How do we keep track of this?
Well, you’ll need a scheduler. One that lets you plan your pinning in advance, spreads your pins consistently across a 24/7 period, and allows you to break up your pins, pinning them to multiple times at least a day apart. If you follow regularly you’ll know I love Tailwind. There are other schedulers of course, like Buffer and now Hootsuite so choose one you like, that suits your style.
With Tailwind, you only need to spend an hour each week scheduling your pins. If each pin you make can be pinned to around 6-10 boards each, you only need to make 7 or 8 pins for the whole week to fill your schedule. Let me explain further in case it’s still not clear.
- Pin 1 leads to ‘Jen’s blog page’ and you schedule it to go to Board 1 on Day 1
- You then schedule Pin 1 to Board 2 on Day 2, Board 3 on Day 3 and so on. For each day of the week, one slot of your 10 slots is filled.
- You make Pin 2 which leads to ‘Jen’s 2nd blog page’ and you schedule it to go to Board 1 on Day 1. It takes up the second slot for that day.
- You then schedule it to go to Board 2 on Day 2, Board 3 on Day 3 and so on…..
- Carry on like this until you have 7 or 8 slots filled for up for one week or more. Then fill in the gaps with other people’s pins.
This will take you an hour or so each week, no more. Of course it does depend on how much you play around on Canva, but if you’re using a solid, branded template on there that should be minimal.
There’s quite a bit more to take into account at the moment – see this post on all the recent updates if you’re not sure – but this is the basics of a strong strategy and one that you can build on and develop once your pinning is established.
Do you have an hour to spare each week to spend on the most powerful tool for driving new visitors to your website? I’m sure you could find that (we all spend an hour faffing on Facebook and Instagram each day!)
Here’s what a recent client had to say:
Monthly views is up 8K from last month and everything is showing growth. Really happy with the instant effects your strategy has had
If you want to find out more about working with me I offer bespoke 1-1 online sessions for businesses and bloggers who want a personal approach to mastering Pinterest. Power Hours are hugely popular; just email to arrange your booking.
And if you want to give Tailwind a go, sign up for a free 30 day trial HERE ** my affiliate link where I earn a small commission if you buy after the trial.