Whether you’re a business owner or a blogger who uses Pinterest to direct people to their websites, you’ll want to know how to build Pinterest boards which keep that traffic coming.

Creating the right Pinterest boards is an essential part of your pinning plan and one which many overlook.

In today’s post I’m sharing what you need to consider when building your boards, how to create the right boards to optimise your pinning, help more people see your pins and to grow your traffic.

Don’t underestimate this step of creating and setting up your profile.

It’s incredibly important and if you get it wrong, you undermine your whole pinning strategy.

Let’s dig in a little deeper.

How to Create the Right Pinterest Boards to Grow Your Traffic

In order to understand what boards you need to create, you have to be clear on what you’re trying to achieve with your pinning.

Ideally you’ll be pinning 10+ pins a day on a 80:20 ratio.

Each of your pins will be going to multiple boards on your profile.

In order to achieve this you need to have the RIGHT boards in place.

Having a host of boards which fit your niche and suit your audience, will help you achieve this level of pinning – and grow your traffic.

The First Board Everyone Needs

Everyone, blogger or business owner, needs a brand board. This is a board in your name, where you only save your own pins.

It’s a showcase board. A way to get your brand name onto your profile too.

Build Your Top Level Boards

Next we need to consider a set of high level, broad topic boards.

These are boards, all slightly different, but probably quite similar too, that encompass your overall niche.

For example, in my blogging world of home interiors, I’d have broad boards called:

• Interior Decor
• Home Design
• Home Decor
• Contemporary Home Interiors
• Interior Design
• And so on….

They are all quite similar, but allow me to save ALL of my pins every single time.

It means I can save each pin to multiple boards. I don’t have to make 50-60 new pins each week (nobody should be doing this!)

So, start brainstorming what kind of high level Pinterest Boards you could create.

Rename some of your old ones if you need to. Create new ones and start filling them. And remove those that aren’t giving a space to save your brand pins to.

The Intermediate Level Boards

The next step is start to thinking of more niche boards particular to you and your content or products.

These are boards where SOME of your pins will fit, but not all of them. They’ll be linked to the categories on your website perhaps.

Examples for me might be:

• Lighting
• Flooring
• Living Rooms
• Kitchens
• Scandi Home Interiors
• Etc

So each pin I save can go in ALL of my Top Level boards, then some of my Intermediate Boards, then…

The Niche Level Boards

These are the set of boards that are VERY niche and will only suit a smaller number of your pins.

But they’re important. They help showcase your brand further. They dig deep into your content and show your followers what you’re about.

AND they help Pinterest understand what your pins are about when you pin to these detailed boards.

Examples from my account are:

• Dark Living Rooms
• Velvet Home Interiors
• Roof Windows
• Botanical Home Interiors

You’ll probably have fewer of these types of boards, but they’re essential to your profile so don’t skip over them.

Do check out my Pinterest account if you want more ideas and to see more examples:

How Many Boards is Enough?

You probably want at least 20-30 boards to give you enough opportunities to share your pins.

Try not to have too many though as it can get overwhelming and it isn’t necessary.

Remember to optimise them, adding a description, category and cover photo.

This all helps the boards, and your account and pins, get found on Pinterest in the search results.

Will This Help Your Traffic Grow?

Optimising Your Boards

Optimising your Pinterest boards is a task that many overlook.

Boards contain lots of information that gets attached to a pin when you first save it, helping the algorithm understand what the pin is about.

This, in turn helps your pins be served up in the search results more often. (If you’re doing everything else correct of course!)

Duplicate Pinning

Having a good, well thought out set of boards, enables you to send your a single pin to multiple places.

This in turn, gives your pin and content more chance of being seen, which leads to more saves and ultimately more clicks. That’s what we’re striving for.

Increase in Followers

The more boards you have the more likely you’ll get individual followers to an individual board.

Now whilst followers aren’t essential for pinning success, they do get shown your pins as part of the algorithm so it’s always useful to build them organically.

So there we have it. Your lowdown on how to build the correct number and style of Pinterest boards to enable more clicks and bigger traffic.

Let me know if you have any further questions in the comments below.

Jen x