Have you ever seen one of your pins on Pinterest and noticed that it doesn’t lead back to your website?

If you have, and it’s likely it exists if you haven’t, this is probably a stolen pin,

Your pin has been taken and redirected back to someone else’s website, and your pinterest traffic has been taken with it.

In this article, I’ll discuss how to find, identify and report stolen pins.

What is a Stolen Pin

This is a pin from my other blog Love Chic Living (one of the best performing pins at this time) which has been stolen and redirected to the highlighted url.

Stolen pins refer to pin images that have been copied or scraped and then uploaded again by a different account with a link to their own website.

Quite often the pins still contain your branding and logo and can also include your description and hashtags too.

As they are usually some of your top performing pins, Pinterest still shows the image in search results and the feed even though they point to another website.

You lose your traffic the and stealer account gains lots more traffic without putting in any of the work.

Why are Pins Stolen

As I’ve said, it’s usually the best of your pins that get stolen.

These cheating accounts don’t have to spend months and years building their accounts to get traffic. They just take all your hard work instead.

Gaining extra traffic enables them to sell their products or gain money from advertising or simply show that they have a great Pinterest account.

How Does it Affect Your Traffic

Note the stolen pin in the centre, the ‘wrong’ url is highlighted

If you suddenly notice a decline in your Pinterest traffic it’s well worth investigating if you have had your pins stolen.

If a normally well-performing pin is no longer bringing you traffic, it’s very possible it has been stolen.

There are lots of reasons why Pinterest traffic declines, and stolen pins is often just one of the problems, but check it out regularly.

I did this for my own Love Chic Living account a few days ago (I try and do it once a month) and found at least 30 stolen pins just from my brand hashtag alone.

How to Find Stolen Pins

An example of using visual search to find stolen pins

This is the tricky bit. Finding pins that have been stolen isn’t always easy.

  1. Sometimes you will see one of your own pins in the feed. You recognise it of course but when you hover over it, you notice that the link isn’t yours.
  2. Visual search can help you find a stolen pin. Take one of your own pins and click on the visual search button. Pinterest then shows other pins with the exact same image. Again, hover over individual pins to show the linked url. If it’s not yours, you know you’ve had this pin stolen.
  3. One of the easiest ways to find stolen pins is to make sure you always add your brand hashtag to your pins, e.g. #jenstanbrook. Then search your hashtag and see what comes up. It’s likely that the best performing pins (those at the top of the list) are stolen.

Whilst it’s pretty heartbreaking to find a batch of your pins have been stolen, there is something you can do about it.

How to Report a Stolen Pin

It’s quite simple to report a stolen pin and Pinterest will often remove them within 24-48 hours.

Open the pin and click on the 3 dots in the left hand corner. Select Report Pin.

Open up the report and complete the details, selecting ‘My Intellectual Property’ and This Infringes Copyright.

One very important thing to note.

When completing the form and the section, ‘Identify the material you want removed’ ensure you click the ‘Strike’ button and not ‘Remove All’.

This way you ensure only the stolen pin will be removed from Pinterest. If you select remove all, it’s likely you will lose your own pins too. Be careful!

Can You Prevent Pins Being Stolen?

Unfortunately it’s pretty impossible to prevent your pins being stolen at the time of writing.

We understand Pinterest to be working on the problem and, for many, a solution can’t come soon enough.

You can do as much as possible so you can find them and shut them down.

Remember to use a brand hashtag on all your pin descriptions and add your logo to an image. Try not to use stock imagery for your pins as this does make it difficult to hunt down your specific stolen pin.

I hope this helps. Let me know in the comments below if you’ve had any issues reporting your stolen pins.

Jen x