As a business or blog which uses Pinterest, you no doubt add pins to the platform which link back to your content in the hope that users will like them and visit your website.
There are currently 300 million monthly users and billions of pins which exist on Pinterest, so how do you make your pins get noticed?
How do you make pinners click on your pin and not someone else’s?
If you don’t get the clicks and traffic you think you should based on the time and energy you put into Pinterest each week, it’s likely your pin design needs attention.
I’ve put together this post which digs further into pin design, the basics and the more advanced techniques, as well as one major pin design mistake many of us make.
Pinterest Pin Design – What Matters:
Let’s start with the basics. I’m sure many of you know how a pin should look. Here are the key factors:
- Portrait – all images or pins should be long and tall, not landscape in shape.
- High quality image – you know that the image or picture you use needs to be high res and inspirational
- 2:3 Ratio – the size of the image does matter but generally a 2-3 ratio is fine, try 600×900 to begin
- Branding – don’t forget to you add your logo and use your brand colours and fonts.
Advanced Features of Pin Design
Many of our pins will benefit from some advanced design features.
- Add some text – teaser text is a great way to get your pins noticed in a very busy feed. It helps reinforce the message of your pin and grabs a pinner’s attention immediately.
- Don’t use faces – apparently they don’t work well, with many pinners passing them by. Remember Pinterest isn’t a social media site where you make connections with real people, it’s a search engine.
- Engage the pinner – this is often hard to do, but encourage the pinner to click your pin, give them a reason to visit your website that they can’t avoid.
- Help solve a problem – many pinners are searching for help, inspiration and answers. Think about what questions your audience would be asking and tailor your pin message to answer them.
Making pins specifically for Pinterest is a must tactic these days, you can’t get away with simply add a brand product or image from a blog post. You need to design, curate and create a pin template and use it over and over. If you can’t do this yourself, outsource it.
Are You Making this Common Pin Design Mistake?
Now if there’s one problem with the design of pins which I see time and time again it’s this.
The text is too small, too faint and too fussy.
Honestly, this is an issue I encounter with almost ALL of my 1-1 clients. They have a great strategy, a great message and great content. AND they create pins with text – that often no-one can read.
Remember the goal is to gain clicks and traffic. If your pin isn’t clear enough to read, you’re missing out on valuable traffic.
Many pinners aren’t interested in your stylish fonts, your colour coordination and fun graphics. They just want to be sure your content is going to help them feel inspired. They want to know you’re going to help them and offer a solution to their problem, or an answer to their question.
Let’s take this pin for example. It looks good, has a clear message and great branding.
But let’s look at this pin in a mobile device Pinterest feed.
Can you see how smaller it seems in the feed? Would you notice it on a mobile? I doubt it very much. You would just scroll by. (Try reading this on a mobile to get the full effect).
Once you’ve designed your pin in a tool like Canva or Photoshop on your desktop or Mac. Upload it to Pinterest as a test and view it on your mobile phone.
Can you read the text?
Give it to a friend and see if they can read it.
Over 85% of people are using Pinterest on a mobile device and the Pinterest feed is exceptionally busy. The text on your pin has to be legible. it has to be bold and bright and catch the pinners’ attention.
If it can’t because your of your pin design, you’ve wasted all that time and effort. Be smart, be stylish but be practical.
What if we redesigned this pin to look like this:
You can tell instantly, without me showcasing it on a mobile feed, that it will be clearer and bolder.
(Both of these pins are from my interiors blog Love Chic Living and went out to my Pinterest audience at the same time. If I tell you the second one has brought in almost 30k new visitors to the blog in the last 5 months you can see how powerful the right pin design can be.)
Now don’t get me wrong, you won’t win anyone over with an ugly pin, but equally a pin which is all style over substance isn’t going to do well either.
You need a good stylish, practical pin linking to helpful, solid content.
Don’t overthink your pin design. Yes it needs to be eye catching, but it also needs to work and do its job. If your pins are failing at the latter, you won’t be getting the clicks and traffic you deserve.
So have I convinced you to try a new pin design?
If you do one thing after reading this post, make a new pin with large text. Do it for a popular post / product and see how it performs. I suspect you’ll be very surprised!
If you’re still learning about Pinterest you can do my FREE 7 day course – 7 Steps to a Killer Pinterest Strategy to get your started, get it HERE.