Pinterest suggested some new best practice guidelines recently which have seen lots of discussion and chat in the pinning communities.
We know that Pinterest changes the rules from time to time, in fact, they’re probably one of the hardest platforms to keep up with. But the effort to follow these changes is worth it, and it’s always in your best interest to understand how you and your business will be affected.
This time, the changes aren’t too different from others we’ve seen, but there’s been a stronger emphasis on a particular area, meaning Pinterest are serious about us taking action.
In fact, they’ve said that those who take action and follow their advice will be rewarded on the platform. And those that don’t, risk their accounts being closed down, or blacklisted for spammy behaviour.
So what are these new changes, and how to do they alter your pinning?
February 2020 Pinterest Best Practice Updates
Last year Pinterest said they wanted to see us focusing more on fresh pins and not regurgitating old content so much.
Those who reacted and concentrated on making new fresh pins saw an uplift in their traffic. I know I did.
In this update, they’ve re-emphasised the need for fresh pins and less over-saving and duplication.
What is a Fresh Pin?
A fresh pin is an image and url combination. So a pin image with a specific link to a landing page, blog post or product page.
If you change the image but still use the same url link that would be seen as another fresh pin. BUT you must change the image substantially. Don’t just move around your logo, crop the image slightly and so on. If you can, use a whole fresh pin template each time.
Even if you change the description or the pin title, this still isn’t enough and wouldn’t be seen as a fresh pin. Pinterest is about imagery, so remember that when creating your pins.
Pinterest wants to see us sending out many more fresh pins. They want us to resist duplication as much as possible.
Fresh pins will maximise distribution on Pinterest.
If, in the past you’ve been sharing each fresh pin (see above) to many different boards, that’s fine you can still do that, but Tailwind are putting in suggestions to ensure you keep your account safe.
Share each fresh pin to no more than 10 boards and ensure you have more than a 2 day gap in between each save. In fact, Tailwind is defaulting to a 7 day interval in between pin shares of the same fresh pin.
DO NOT SHARE A FRESH PIN TO MULTIPLE BOARDS ON THE SAME DAY OR WITH ONLY A 1 DAY INTERVAL.
You could now see your pins being punished or devalued in search results. At the worst you could have your account suspended.
If you use more than 10 boards for each new fresh pin, you will reduce its effectiveness and limit its reach.
To helps us out, Tailwind is running a Spam Guard on its software now which monitors your activity to ensure you’re keeping your account safe.
Daily Pin Amounts
Tailwind has said that in its research that accounts which send out between 15-25 pins per day have the best results.
It also doesn’t want you sending out more than 50 per day. In fact, there’s an alert on its software now if you try to.
How Does This Impact You?
It’s likely that if you’ve been following me and my advice for some time, you’ll be breaking these rules now.
Whilst I’ve had a big emphasis on creating lots of fresh pins but using many different templates, we have been sharing to more than 10 boards on a 1 day interval.
You MUST update this strategy immediately.
Start by making MORE fresh pins. Use more templates; have a bank of 10 different pin templates at least.
If you use Tailwind, adjust your board lists; create many different lists of only 10 boards.
Increase the interval time between sharing your fresh pin to the set of multiple boards. I’m working on 4 or 5 days right now, instead of 1.
And look at your statistics. Keep a close eye on what’s working and what isn’t. I’m seeing a drop in impressions on many different accounts right now and plan to increase my daily pin numbers.
How To Make This Easy
To begin with this may be a slight drain on your time but here are some tips for saving time and making this new strategy easier to adopt.
- Create new Pin Templates in Canva. Use the software to design many different looks for your pins, one that are obviously different from the others. If you want help, and would prefer to seek an expert to create them, contact Francesca, The Traveling Graphic Girl who makes all mine. She will create a batch of 5 or 10 to your branding and specification.
- Use Tailwind to schedule your pins. It’s much easier to manage and keep track of where your pins are going. Now with their new Spam Guard you won’t need to worry about falling foul of the best practice guidelines. You can use this link for Tailwind (my affiliate link) to try it out if you haven’t done so before. There’s a free 30 day trial before you need to purchase it.
As for the rest, well watch this space. We have to put this all into practice and see how it impacts what we do.
Story and video pins are still big right now so definitely invest some time in those.
I’m always here to help.
If you want me to look over your strategy, analyse your account, help you rebuild your pinning plan or want to understand all of this better, book at Power Hour.
We will tailor the session to you and your business.
It’s personal, bespoke and ideal if you are stuck with Pinterest right now.
Email me firstname.lastname@example.org and we can book a mutually convenient time.
There’s more about my coaching services over on the website Coaching page.
Alternatively, join the Wait List for my next 3 week live course. The last one has just completed and was a sell out.
Are you concerned by these new updates? Have you adjusted your pinning yet? Let me know in the comments below.