TAKE THE TIKTOK TRYOUT CHALLENGE
(FIND A BRAND NEW AUDIENCE IN 30 DAYS WITHOUT SINGING AND DANCING!)
IF YOU’RE A CREATIVE BUSINESS OWNER OR CONTENT CREATOR LOOKING TO GROW YOUR AUDIENCE VIA TIKTOK BUT PROCRASTINATE OVER HOW TO GET STARTED, THEN YOU PROBABLY NEED SOME HELP.
You probably realise that TikTok is gaining huge momentum with businesses, with 1 billion global users and 1.5 billion expected by the end of this year.
That’s why I’m super excited to launch my TikTok Tryout and help you expand your business marketing into TikTok by removing the fear factor and procrastination.
We’re going to explore the world of TikTok together.
Through the 30 Day TikTok Tryout we’ll experiment with ideas, content and strategies in a comfortable but focused way, plus find a brand new audience for your business.
Let’s decide if Tiktok is a viable marketing platform for your business (and just as important, if you like it),
Firstly let me explain what this is not.
This is NOT a challenge to post a tiktok EVERY day.
This is an experiment to see if you can find a new audience on TikTok.
Why is TikTok important?
You might be tired of Instagram, frustrated with Facebook, or craving a change and want to try something new. You realise that everyone is talking about TikTok, but think it’s for Gen z or Millennials.
I’ll let you into a secret. I’m feeling all of the above. But I know there’s a space for me on TikTok.
And I love using it. I love its pace. I love its diversity. I love the way I can learn new things in just 60 seconds.
So I’m going to expand my online marketing to include it. And I’m inviting you to try it out with me too.
Let’s do the TikTok Tryout together.
THE TIKTOK TRYOUT CHALLANGE EXPLAINED
Over 30 days you’ll get the chance to use TikTok for marketing and try different types of content with me, in a safe, supportive environment.
In the Challenge portal you’ll have access to a statistics spreadsheet so you can keep track of content and results, enabling you to easily decide if TikTok works for you.
Through weekly live sessions, emails and a Facebook group, you’ll be part of a community, have your questions answered and get help with any tech issues.
At the end of the 30 days you’ll have enough experience and information to decide if TikTok is viable as a long term marketing tool for your business.
Weekly threads in the Facebook group mean feedback on your tiktoks so you can improve, experiment and learn faster during the challenge period.
Once the challenge ends, you’ll leave with a plan for future long-term use and understand what benefits TikTok has for your business promotion.
WHAT IS TIKTOK?
TikTok is a social media video platform and has a reputation for dancing, singing and fun content. That’s true for certain demographics, but more and more businesses are starting to tap into it for marketing.
In 2021, 36% of users were in the 35-54 age group
57% of users are female
67% of users say TikTok inspires them to shop
37% of users discover a product and immediately want to buy it
The beauty of TikTok? Anything can go viral!
If you’re ready to explore if TikTok is the social media platform your business has been waiting for, join me for the challenge and let’s try it out together.
What are the TikTok Tryout Challenge benefits?
>> Take the leap and experiment with different video forms to see what your ideal audience likes.
>> Remove the procrastination and emotion associated with posting videos and new content. (This is an experiment not a popularity contest)
>> Grow your knowledge and experience in using TikTok in a safe environment.
>> Diversify your marketing efforts, adding another platform easily to your repertoire.
>> Follow the weekly tasks to stay on track, and finish the month with a clear outcome.
>> Take inspiration from others, without fear or overwhelm holding you back.
Even if you’ve never used TikTok before, find the whole idea daunting or have no clue how it works, you’ll end up confident in your long-term TikTok marketing decision. (And have loads of fun in the process!)
This is where I’d normally post a testimonial. Let’s be honest, there aren’t any! This is a brand new concept and so no one has done it with me yet so I’m not going to give you fake numbers in the hope you join in. Just know, this space could be filled with your amazing results next time!
TikTok Tryout Challenge:
TIKTOK TRYOUT CHALLENGE – THE DETAILS.
Here’s what will happen during the challenge period:
Challenge Begins: Monday October 3rd.
- First Live Welcome session 2pm BST / 9am EDT
- Receive your first accountability email
- Join the Challenge Portal and access the guides
- Commit to your posting schedule
- Plan and make your first tiktoks
- Share them in the Facebook Group
- Live Zoom Support Session: Monday 10th October 2pm BST / 9am EDT
- Discuss last week’s results.
- Plan out this week’s content.
- Make then share your latest tiktoks in the Facebook group.
- Live Zoom Support Session: Monday 17th October 2pm BST / 9am EDT
- Discuss results so far and brainstorm new ways to make fresh content
- Plan the content for the 3rd week
- Record results in your Challenge Portal
- Make and share your latest tiktoks in the Facebook group
- Live Zoom Support Session: Monday 24th October 2pm BST / 9am EDT
- Look at previous results to help plan upcoming content
- Make and share your tiktoks for the final week
- Record your results in the Challenge Portal
Challenge Ends Tuesday 1st November with a final Live Zoom Session 2pm BST / 9am EDT
Review your Challenge Portal Stats Sheet and evaluate how you’ll use TikTok for marketing in the future.
Challenge Begins: Monday 3rd October
Live Zoom: 3rd October 2pm BST / 9am EDT
Live Zoom: 10th October 2pm BST / 9am EDT
Live Zoom: 17th October 2pm BST / 9am EDT
Live Zoom: 24th October 2pm BST / 9am EDT
Challenge Ends: Tuesday 1st November
Final Zoom: 1st November 2pm BST / 9am EDT
FREQUENTLY ASKED QUESTIONS
Do I need to post TikToks every day during the Challenge?
Oh gosh, 100% no! There’s no way I could do that so I don’t expect you to either. Post as much or as little as you want to. I’ll be aiming for 3-4 times a week and I’ll ask you to make a content posting goal (to keep you accountable) which can be personal to you and your business. I’d suggest more than once a week so you can really get a feel for how it works and what kind of content does well for you.
What if I've never used TikTok before? Does that matter?
No it really doesn’t. I’d suggest that you become familiar with using it though before the Challenge begins so you get the most from the 30 days of support. Just play with it, look up a few things you’re interested in and see if you can find businesses like you. That should give you a good idea of how people are using it. Remember there’s no one size fits all approach here; singing and dancing will not be for everyone.
What kind of support are you offering? Will I really need it?
During the Challenge you’ll have access to the following:
1. Weekly Live session on zoom where we’ll plan out the content for the week, identify any issues or blocks and give you ideas for what to post and when. We’ll brainstorm any questions.
2. Weekly email with content ideas.
3. Private Facebook group for all challenge participants with threads to share and promote your tiktoks and to ask questions.
4. Challenge Portal with a few guides and a stats spreadsheet so you can download all the relevant numbers to monitor your progress.
Do I need to make singing and dancing TikToks? That's really not for me!
Absolutely not! There is a large portion of TikTok that is this kind of content but it’s definitely not everything. The point of this Challenge is to experiment with different approaches and types of tiktoks so you can find one that feel comfortable for you and resonates with your ideal audience. You don’t even have to show your face if you don’t want to.
Why can I not just do this on my own? Why be part of this Challenge?
Well you can. There’s nothing stopping you doing this for yourself.
The Challenge is there for anyone who wants to learn, experiment and stay accountable in a defined time period. Often TikTok can feel a little daunting, particularly if we’re of a certain age or demographic. The perception is that it’s only for Gen Z or Millennials, and that can put us off so we don’t even try it, let alone find any success with it.
The aim of the challenge is to hold you to your goal, encourage and support you as you dive in, and help you identify strategically if it has long-term value in your business at the end of the challenge period.
When does it start and finish?
The event starts on Monday 3rd October and finishes on Tuesday 1st November. You can be present as much or as little as you want, but I recommend attending the weekly live support sessions on Mondays at 2pm BST to help with your content planning, and dipping into the Facebook group to get feedback.
What if I I'm not around for all of the 30 days?
The event starts on Monday 3rd October with a Welcome to the Challenge zoom session at 2pm BST / 9am EDT. Each week will see a live coaching and feedback session, and all recordings are hosted on the Challenge Portal so you can watch back.
All of the documentation and forms needed for the challenge will be accessible on the Portal after the challenge itself has finished. So even if you can’t show up, or make as many tiktoks as you hoped, you can keep trying afterwards.
I will only be offering support through the lives and the FB group during the 30 day period
What if I join and then can't take part ? Can I get a refund?
The nature of the Challenge means all content will be available after the 30 day period, so no refunds will be given if you find you can’t take part after signing up.
Are you insured and/or a qualified coach?
Yes my business is fully insured and I’m a member of the Association of Business Mentors.
I also have 30 years of both corporate and entrepreneurial business. I’ve run multiple small businesses, including over a decade as a top UK blogger. I’ve worked on live TV, created 5 figure contracts with UK and European brands, built my own websites and blogs, plus for 5 years I’ve coached and mentored business owners in all things digital marketing.
During a 30 day period we will experiment with making TikToks in a strategic way and learn if it can effectively promote your business.
I’ll give you goals, accountability and the tools to make this happen.
Attend the weekly live session for around 45 minutes to learn, brainstorm and plan.
Then execute your ideas and share with me and the group for feedback and debriefing.
At the end of the challenge, you’ll have the experience and data to decide if TikTok warrants your marketing attention in the longer-term.
Dates: Monday 3rd October – Tuesday 1st November
JOIN THE TIKTOK TRYOUT 30 DAY CHALLENGE
ONE TIME PAYMENT: £97
Hey, I’m Jen, your Coach.
- After a Psychology degree and a few years in food retail, I set up my first company – in residential cleaning. I dabbled and experimented.
- Then came a retrain into corporate IT and a decade of professional services, travel and customer liaison.
- The second company came in my mid 30s – Baby Signing franchises which led to my first foray in social media.
- Then came the third business setup, creating and developing one of the UK’s leading Interior blogs, Pinterest marketing consultancy, coaching and mentoring with hundreds of small business.
- The last 5 years have brought clarity in how I want to serve others, how I believe we all deserve this moment to fulfill our potential, and so I teach systems that really help develop and secure your business.
To help you achieve a sustainable, growing online business with an effective marketing plan.
How do I do that?
Through systems, know-how and approachable coaching, and true belief in all of my clients.
The ability to visualise what’s achievable and convey that belief to you!